“With a veteran’s perspective and an incisive eye, John Marshall traces the evolution of key Internet technologies and media. From this exciting account we learn how things came to be the way they are, and what we can do to reclaim our personal and collective future. Highly recommended!”

– Tim Ash, keynote speaker & marketing expert, bestselling author of Unleash Your Primal Brain: Demystifying how we think and why we act

“We’re all familiar with the adage “there’s no free lunch.” That applies to online content too. If you’re not paying with money, you’re paying with something else – like your personal information and privacy. John deftly explains the repercussions arising from “free” including the clear and present danger to democracy.”

– Dr. Augustine Fou, Digital Strategist.

“John Marshall walks us down the dangerous path we have taken to today with wit and a technical astuteness gained from years in the digital marketing industry. He also provides vital advice about how we can avoid continuing down this path to a potentially apocryphal future. If anyone can drive home the argument that Free is Bad – it’s John Marshall.”

– Gord Hotchkiss, Mediapost Columnist, Author and ex-search marketer

Nobody knows ad-tech and web privacy better than John. And he informs you in this clear, concise, readable, jargon-free, actionable, and enjoyable book: Free Is Bad has the words to live by for a better digital life.

– Richi Jennings, industry analyst and editor