About The Author

John Marshall is a serial digital marketing entrepreneur and a patent holder in analytics tracking. His companies built advertising and analytics tools and delivered the first distance-learning training courses in digital marketing.
After launching and selling three successful startups, John turned his focus to the insights he’d gleaned about the nature of web advertising and consumer behavior. He’s since become a firm believer that our current relationship with the web as a free service has led to untenable compromises in service, information, and truth. However, he also believes the web can be a powerful tool that delivers quality services and information while still respecting our privacy. But only if we’re willing to be the customer.